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Phase 01

Discovery & Framing

We define the real question behind the question.

Most stuck decisions are stuck because the wrong question is being asked. We start by reframing the problem in terms of the decision to be made, the constraints that actually bind, and the outcome that would count as success.

What happens in this phase

  • Pre-read of your context & numbers
  • Problem reframing session
  • Explicit decision & success criteria

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