Business & Growth Strategy

Phase 04

Portfolio Optimisation

Fund the winners, fix or exit the rest.

Disciplined capital allocation across the portfolio using BCG growth-share logic and a balanced scorecard — redirect cash from cows to stars, set explicit decisions on the dogs, and balance the book so today's cash funds tomorrow's growth.

What happens in this phase

  • Portfolio mapping (BCG)
  • Capital reallocation plan
  • Fix / hold / divest decisions
  • Balanced-scorecard performance system

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