Leadership Library
Goals & OKRs

Measure What Matters

John Doerr · 2018

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About

How OKRs — Objectives and Key Results — drove Intel, Google and others to breakout growth.

SK's perspective

The cleanest system I've seen for aligning a whole company on what actually matters.

Key learnings

  • Set ambitious Objectives with measurable Key Results.
  • Focus and commit to priorities.
  • Align and connect for teamwork.
  • Track for accountability.
  • Stretch for the amazing.

Make it a ritual

OKRs work only with a weekly check-in rhythm — make that the ritual, not the doc.

Professional life

  • Every Monday, score last week's key results honestly and reset focus.
  • Keep the team to 3–5 objectives max — say no to the rest.

Personal life

  • Set one personal objective a quarter with 2–3 measurable results.
  • Weekly, ask: did this week move a key result or just stay busy?

Buy the book (Amazon) · curated talks on YouTube. — © John Doerr. Summary is our own.

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